The company's three-story Midtown location should open mid-2017.
North American Properties (NAP), the developer that's "re-imagining" Colony Square, Friday in a press release announced coworking juggernaut WeWork has leased three floors in the mixed-use development's 100 building.
“WeWork’s mission is closely aligned to the energy and experiences happening daily at Colony Square,” Mark Toro, managing director of NAP, said in the release.
“And, as the reimagining of Colony Square progresses, we will continue to attract companies that value social experiences, street level energy and walkable, transit-oriented places that improve people’s quality of life.”
WeWork opened its first Atlanta location in Buckhead at 3340 Peachtree Road in May 2016 and is expected to open in Colony Square mid-2017.
“Midtown’s connectivity and young, educated population makes it an extremely attractive market for companies looking to retain top talent,” Lawrence Gellerstedt of Cushman & Wakefield, the company responsible for leasing Colony Square's offices, said in the release.
“Colony Square at 14th and Peachtree is ideally situated geographically. Beyond that, Mark and the NAP team have a proven track record of being able to dial in with great skill to different areas more cultural and aesthetic vibes, making them an ideal partner for introducing WeWork’s incredible brand and culture to the heart of Atlanta.”
Since NAP acquired Colony Square in December 2015, the team has taken key steps to curate a new experience that follows Colony Square’s theme, “The Art of Modern Life.”
NAP has installed new branding throughout the property, giant MIDTOWN letters anchoring the corner of Peachtree and 15th Streets and a turfed community gathering space with ample soft seating. The gathering space often hosts food trucks, yoga classes, cornhole tournaments and special holiday events for the public to enjoy.
In 2017, NAP will break ground on the major redevelopment project to turn Colony Square’s retail center inside out. The world-class team, including urban planner Jeff Speck and architecture firms Beyer Blinder Belle and Lord Aeck Sargent, has designed a highly connected, open-air square that will be known as a foodie haven; a shopping mecca; an events destination; and an arts-infused place to gather and soak up Midtown’s vibe. The first phase of the reimagined Colony Square is set to open in July 2018.
Cushman & Wakefield served as the brokerage firm for both NAP and WeWork. Cushman & Wakefield’s Andy Sumlin, Sonia Winfield and Laura Power represented NAP, and Lawrence Gellerstedt, Sam Hollis and Clinton McKellar represented WeWork in the lease negotiations.